Wondering what SEO copywriting is  — and if it’s vital for your site?

SEO copywriting may be a specialized kind of online writing that:

1. Contains keyphrases — words your target reader sorts into a hunt box to search out the data she needs.
2. Helps online content rank higher in search results (such as Google.)
3. Drives qualified traffic.

SEO copywriting is a quality writing period. The keyphrases shouldn’t create the writing hard to read, sound repetitive, or lose its conversion focus.